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Plan of Work
FY2002-2003 Plan-of-Work - Credit Products

Approximate Timeline
(actual date may be adjusted by 2-3 days)
Activity
Credit Products
July 7 Residential Mailing Fall 2003
July 8 Advertising/PR Campaigns Begin Fall 2003
July 26 Direct Mail Campaign Ends Fall 2003
September 5 Advertising/PR Campaigns End Fall 2003
November 14 Delivery of Schedules for Campus use Spring 2004
November 14 Residential Mailing Spring 2004
November 14 PR/Direct Mail Campaigns Begin Spring 2004
December 9 Advertising Campaign Begins Spring 2004
January 23 Advertising/PR Campaign Ends Spring 2004
March 20 Delivery of Schedules for Campus use Residential Mailing Summer 2004
April 14 Delivery of Schedules for Campus use Fall 2004
April 3 Advertising/PR/Direct Mail Campaigns Begin Summer 2004
May 2 Direct Mail Campaign Ends Summer 2004
June 1 Advertising/PR Campaigns End (watch semester start/end dates) Summer 2004
As of 7/18/03 OCM

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FY2003-2004 Plan-of-Work - Non-Credit Products

Approximate Timeline
(actual date may be adjusted by 2-3 days)
Activity
CREDIT-FREE PRODUCTS
July 24 Residential Mailing Fall 2003 Catalog
July 29 PR/Direct Mail Campaigns Begin Fall Programs
August 6 Advertising Campaign Begins For September Deadline
September 10 Advertising Campaign Ends September Deadline
September 15 Advertising Campaign Begins For October Deadline
October 1 Advertising Campaign Ends October Deadline
October 13 Advertising Campaign Begins For November Deadline
November 4 Advertising/PR/Direct Mail Campaigns End November Deadline
January 2 Residential Mailing Spring 2004 Catalog
January 6 PR/Direct Mail Campaigns Begin Spring Programs
January 13 Advertising Campaign Begins For February Deadline
February 5 ?? Advertising Campaign Ends February Deadline
February 15 Advertising Campaign Begins For March Deadline
March 5  ?? Advertising Campaign Ends March Deadline
March 15 Advertising Campaign Begins For April Deadline
April 2  ?? Advertising/PR/Direct Mail Campaigns End April Deadline
April 28 Residential Mailing Summer 2004 Catalog
May 4 Advertising/PR/Direct Mail Campaigns Begin Summer Programs
May 28 Advertising/Direct Mail Campaigns End Summer Deadline
July 19 PR Campaign Ends Summer Programs
As of 7/18/03 OCM


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