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Branding and Positioning
What is it and why is it important?
A brand is the image that you associate with a company, service, or product = NVCC logo. Positioning is a set of descriptive words that specifically define our product and services. They are selling points that help to set us apart from the competition.
| — Credit — |
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— Non-Credit — |
| Brand: |
College Logo |
| Positioning: |
- Quality Programs
- Transferable Credit
- Affordable Tuition
- Convenient Location
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| Slogans: |
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| Brand: |
College Logo |
| Positioning: |
- Quality Programs
- Career Exploration
- Convenient Location
- Lifelong Learning
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| Slogans: |
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Sample Spring Credit
Schedule Cover
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Sample Spring Non-Credit
Catalog Cover
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